we all heard that coca cola is most expensive brand of the world. but 2012 year is extra ordinary for Apple Inc.. and bad for Coca Cola. Now Apple get lead in brand equity and put behind all major brands of the world. when we compare it with Google, Microsoft, these brands are smaller now when you compare it with Apple Inc..
This major development and progress is only because of Steve Jobs effort and struggle to make Apple Inca.. number one brand in technology race. Smart technology and new way to use mobiles technology is only key to success for Apple.
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